My work sits at the intersection of technology, behaviour, and power. I study how modern systems shape decision-making, and how they can be algorithmically redirected to unlock productivity and growth.
My research interests focus on artificial intelligence and data-driven systems. I am particularly interested in how human behaviour, cognition, and culture shape technology, and how technology, in turn, reshapes human behaviour, cognition, and culture. My work focuses on how modern technologies mediate decision-making, how this dependence reshapes incentives, and how it alters agency for individuals, organisations, and nations.
My academic training began in engineering and evolved toward behaviour and algorithmic decision-making. Originally trained as a nuclear engineer from McMaster University, Canada, where I developed an early grounding in system reliability, risk, and failure under uncertainty. I later pursued doctoral research in Behavioural Finance at IESE Business School, Barcelona, with a visiting research stint at UC Berkeley’s Haas School of Business, where my work examined decision-making, incentives, and the limits of purely statistical reasoning in complex social environments.
Professionally, I work at the boundary between technical optimisation and human behaviour. Over the past decade, I have advised governments and organisations across the Middle East and India on the application of AI, machine learning, analytics, and innovation systems to real-world decision-making. Much of my work addresses situations where models perform well on paper but fail in practice due to institutional, cultural, or incentive misalignment.
Alongside consulting, offer corporate training on AI & Data. Through Ambeone, I work with corporate leadership and senior decision-makers to build practical capability in AI, machine learning, and econometrics. The focus is not on tools alone, but on developing literacy in data, models, and systems so that leaders can engage with AI critically rather than treating it as a black box or a purely technical function.
Having grown up in Dubai and lived here for over three decades, I have had a front-row view of how rapid technological adoption, global capital, and policy ambition interact in emerging and transitional economies. This perspective strongly informs my thinking on innovation, governance, and digital sovereignty beyond purely Western contexts.
Alongside consulting and training, I write on technology, cognition, and power. My current book projects, Digital Colonialism and Digital Swaraj, explores historical parallels between colonial-era trade systems and modern platform-driven dependence, using India and the Global South as a central lens. The book brings together history, behavioural science, and innovation theory to question what sovereignty, autonomy, and agency mean in the information age.
Outside of work, I value balance as much as intensity. I enjoy golfing, playing the guitar, and spending time on the beach and in the mountains alike. These pursuits provide rhythm, patience, and perspective alongside analytical work.
This site brings together my writing, research, consulting, and training. It is intended for readers interested in how AI and modern technologies reshape behaviour, institutions, and power, not just efficiency metrics.